The vision for permanent tsb is to be a well-governed, well-controlled Irish Retail Bank, targeting mainstream retail banking segments and offering attractive and sustainable returns for our shareholders.
The strategy for permanent tsb is to leverage historic and current strengths to design innovative yet simple products. At its heart, the strategy builds on our history and reinvigorates our traditional strengths.
We will provide a credible and responsive alternative to the main domestic players by offering mortgages, deposits, current accounts, loans and overdrafts.
We will build on our position as one of the top banks for customer satisfaction by becoming a customer champion in the Irish market and by working hard to identify opportunities for innovation to meet the needs of our customers.
We will maintain national footprint and will provide multiple customer touch points through a number of distribution channels, including branches, online through Open24.ie and on the telephone through our Open 24 contact centre. Customers will be able to transact 24/7 and the staff of permanent tsb will provide superior customer service across all of our distribution channels.