A full service banking experience
Permanent TSB continues to deliver a full-service banking experience to all customers, framed within the boundaries of a low risk appetite. Its business model today is a full-service Retail and SME Bank. Its participation strategy can be defined under the following headings:
Customer
Addressing the banking needs of more than one million Retail and SME customers
Geography
Operating exclusively in the Republic of Ireland through a network of 78 branches
Product
Providing mainstream transactional banking, lending, saving and deposit taking services
Channel
- Delivering through a multichannel service and distribution model
- Branch Network
- Brokers
- Direct
- Digital
- SME
